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Why You Should Enter the Home Beauty Device Market

The global home beauty devices market, valued at $14 billion in 2022, is expected to reach $89.876 billion by 2030, fueled by significant growth in online sales and rising demand...

  • Global Scalability and Economic Appeal

In 2022, the global home beauty devices market was valued at $14 billion and is projected to reach $89.8762 billion by 2030. With an annual growth rate of 26.1%, this market offers high profitability and expansion potential. Particularly, the growth in North America and the Asia-Pacific region indicates the substantial global demand for this market.


  • Prominent Growth in the Online Market

From 2015 to 2022, online sales increased fourfold. In 2023, more than 20% of total sales were made online, with a forecasted annual growth rate of 12% for online sales through 2027. Especially in North America and Asia, the beauty device market's growth is noticeable, with online channels that allow purchases to be delivered at home enhancing the growth of home beauty devices. Moreover, the absence of physical barriers in online channels provides beauty brands with broader market access and quicker customer feedback.


  • Increased Demand for Home Beauty Devices Due to Lifestyle Changes

During the COVID-19 pandemic, many people spent more time at home, which increased their interest in self-beauty care. Post-pandemic, this interest has continued to drive demand due to increased social activities and attention to personal appearance. Specifically, there is significant demand for hair removal, while light therapy and anti-aging treatments also see continuous growth, with varying demands across regions, countries, ages, and ethnicities. For example, hair removal and light therapy are popular in North America, whereas anti-aging and whitening are in demand in Asia.


  • Growth Aligned with Sustainable Consumption Trends Amid High Prices and Economic Crisis

In a global climate of economic uncertainty and high prices, home beauty devices offer an economical and efficient alternative to visiting salons or spas. They allow consumers to enjoy professional-level skincare comfortably at home, making the home beauty device market a potentially lucrative investment, especially during economically challenging times.


  • Items Optimized for Social Media and E-Commerce

While global beauty brands may differentiate themselves by engaging famous models, product characteristics and recent marketing trends show that consumer reviews and social marketing are more influential. Therefore, social media channels allow for effective marketing at lower costs through consumer reviews and influencer referrals.


  • Blue Ocean Market for Small Beauty Brands Despite the Entry of Global Corporations

Major electronics companies like Panasonic and Philips, as well as global beauty brands like Neutrogena with LED masks and cleansing devices, are active in the market. L’Oréal has also launched a custom lip color manufacturing device called Perso, which uses AI to analyze skin conditions and produce customized cosmetics. However, despite high levels of technology and brand value, the actual market share in the home beauty device market is not as high as the brand prestige might suggest. Instead, relatively lesser-known companies lead the market with practical and innovative technology and designs, presenting a blue ocean opportunity for new business items.



  • The Importance of AI Integration in the Future Home Skincare Device Market

Companies like Philips, Neutrogena, and L’Oréal have introduced AI skin diagnostic tools and custom cosmetic manufacturing devices, known as AI smart care. The Foreo Luna Fofo AI facial brush can currently be seen as a home skincare device that incorporates AI smart care. It is anticipated that AI smart care home skincare devices will soon flood the market, acting as a catalyst for sustained growth in the global home beauty device market.

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